Unlike the past years, merchants, wholesalers, and companies are discovering the gold in the virtual sector. These large businesses are setting up B2B websites to reach out to their customers. Since numbers do not lie, the US Department of Commerce is predicting that in the next 3 years, the value of this sector will be $1 trillion. Are you having a company, but you are yet to join the crew?
Right, the first step to your online journey is selecting a B2B e-commerce platform. The platform will enhance interaction with customers. It has features that will power up your online sales. However, before considering any platform, you must check the provided security features. This element should be your priority. But why does it matter? Here are 3 reasons:
It is the core of your customer trust and loyalty
In the modern era, competition is on the top gear. In particular, merchants are eyeing for the B2B sector which is showing a substantial potential. Competition is and has always been a threat to the existing businesses. For this reason, you must develop strategies that will enable you to retain current customers and attract more where possible.
One way to do this is winning their trust and loyalty. Loyal and trustworthy customers will stand with your business regardless of the seasons or hardships. However, these aspects do not come without a cost. To win your customers, you must assure them that their personal information is safe. Hence, only by having a secure B2B e-commerce platform you can earn your customers trust.
Online reputation is a product of security
Imagine you want to operate an online jewelry store. During your google search, you have come across a potential supplier. You are confident that making a high profit is the next good news. However, checking on the customer reviews, you discover that many of them became cybercrime victims after transacting with the site. Will you give a second eye on the platform? Well, the reputation of your B2B online venture lies on the security aspect. If you anchor your business on an insecure B2B e-commerce platform, a bad reputation will be your reward.
It is a factor in your SEO ranking
The dream of any webpreneur whether in B2B or B2C sector is topping in the search engine results. With this, you are certain that your sales will surge. However, you can only achieve the goal if you are reliable to the customers. No search engine will rank you at the top if your website is full of fraud complaints. Hence, always consider the security factor before subscribing to a B2B e-commerce platform.
— Comgem (@comgem) 3 de octubre de 2018